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Love and Pride believes every human being is entitled to equal rights.

When you wear Love and Pride, you take a stand for equality.


Love and Pride celebrates the rich diversity of all human beings.

When you wear Love and Pride, you join the celebration.


Love and Pride promotes tolerance and respect for all people regardless of our differences.

When you wear Love and Pride, you help share the message.




Love and Pride is a worldwide venture founded to celebrate the transformative powers of passion, creativity and action. The collective dream of a group of artists and entrepreneurs,  we invite designers and brands from around the globe to offer their products to you, our friends and family.

 Love and Pride is the first of its kind – a premium designer online lifestyle destination for people who believe in equality, diversity and tolerance. Our jewelry collections include engagement, commitment, wedding and anniversary rings, necklaces, pendants, earrings, watches and other accessories for women and men. To complete your shopping experience, we offer a curated collection of men’s and women’s fashion, design and gift items, beauty, and personal grooming products.  Sometimes romantic, sometimes serious, sometimes whimsical…our products are always captivating.  Join with us to create change, inspire acceptance and make a difference – Look Good, Do Good. 





Your purchase makes a difference at Love and Pride.  Proceeds from the sales at www.LoveandPride.com are donated to non-profit

organizations that support full equality and civil rights for our community.  Our partners, The Matthew Shepard Foundation, The Human Rights

Campaign and others are shaping a better future for all of us by helping to create a society that is truly diverse and tolerant.  Make a fashion and

social statement with Love and Pride!

Press and Awards


During the past 10 years Love and Pride was featured in many leading newsletters and magazines. Among then you can find:

The New York Times " The L Word merchandise will be marketed by a New York company called Love and Pride, which sells the work of a jewelry designer called Udi Behr primarily to gay and lesbian consumers. "  read more: http://loveandpride.com/press/nytimes/

E!Online  - Jay leno and T.R Knight featured in Love and pride event: http://loveandpride.com/press/e_online_1  and here: http://loveandpride.com/press/e_online_2

The Advocate "Attending will be Lambda Legal executive director Kevin Cathcart and Love, Peace, and Hope Bridal Jewelry collection designer Udi Behr, whose line sells rings for straight couples who support same-sex marriage. Ten percent of the proceeds will be donated to Lambda Legal." read more: http://loveandpride.com/press/advocate

People Magazine "On June 17, the first day same-sex couples could legally marry in California, hundreds headed to City Hall to celebrate love - and make history." View here: http://loveandpride.com/press/peoplemag


and many more. Love and Pride also won several awards for it's work for the community and jewelry design:

2007 Watch of the Year

InStore Magazine




2005 Designer of the Year

JCK Magazine






2014 Marriage Equality

USA Award


Matthew Shepard award



Love and Pride is the creation of Udi Behr, one of today’s most exciting and original jewelry designers. Udi has won acclaim everywhere from

The New York Times to People Magazine for his iconic Love and Pride jewelry, including Designer of the Year honors from Luxury Magazine. His

unforgettable designs have adorned such stars as Pam Grier, Gwen Stefani, Cyndi Lauper and Sharon Stone.

Meet Udi


Love, Peace and Hope

Bridal Jewelry: Engagement, wedding and anniversary rings for traditional couples that marries classic design to a contemporary message of marriage equality.

The Originals: Vibrant gems, dazzling diamonds, and colorful beading with 18k yellow and white gold signature designs. Ultra-fine jewelry. Classically Hip.

Love and Pride

High-end designer jewelry and accessories – including engagement, commitment and anniversary rings, necklaces, pendants, earrings, watches, clothes and fashion accessories.

Love and Pride also includes:

Showtime Collections

Love and Pride’s bestselling The L Word® and Queer as Folk® Collections are inspired by the groundbreaking SHOWTIME original series - and only available at LoveandPride.com.

Celebrity Collections

From model-author-and-aviator Reichen Lehmkuhl comes the Fly Naked with Reichen Collection of exclusive aviation inspired, titanium jewelry for men.

Cause Collections

The Erase Hate Pendant - captures words that we should all live by. 100% of the net proceeds go to the Matthew Shepard Foundation to support equality for the LGBT community.