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The BOOM Movement (Born on Original Motives) rose out of Southern California's culture of renegades: street artists, surfers, extreme sports fanatics and underground musicians. Never content with being part of the uninspired masses, BOOM's founders seek to create art, clothing and other products that reflect the BOOM lifestyle. By doing so, they endeavor to unleash an uprising against preconceived molds; and to encourage free thinkers everywhere to defy tradition, push the limits and act on original motives. Leaders are remembered. Followers are forgotten. History proves it. Do you want to be remembered? Then be BOOM.